The Power of

Keywords

Keywords are the cornerstone of search engine optimization

Keyword research is one of, if not the most, important activity that will help your online business become profitable.

Keywords in Search Engine Optimization

Rank Nationally for Your Keywords

Rank highly for the keyword phrases for your products and services

Target

Nationally targeted keywords are highly competitive

Professional SEO

Business owners will struggle to rank well without professional SEO services

We Deliver

SEO Successful Solutions - Our firm can deliver the most cost effective SEO Solutions in the marketplace

Finding Your Most Valuable Keywords

Some Key Points

Don’t assume how people search for your products

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High traffic doesn’t always mean high profit or high conversions

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Only one type of keyword converts to sales — the last ones used before purchase

keyword-research-for-SEO

Our Keyword Strategy

importance of keywords in SEO

To get traffic, you need people willing to visit your site.  To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best.  You need a keyword strategy.

What is a Keyword Strategy?

You need to have plenty of insights if you want to make informed decisions about your keyword strategy.  Start by thoroughly investigating yourself, your website design, your product, & your competitors.  

  1.  Start by looking at yourself and your business

    What are you doing and why?  What are your goals?  What is your uniqueness?  What is your message?  Why would anyone want to visit your site?

2.  How might customers search.  

A good technique is thinking of all the ways people could possibly refer to your product or service

3.  Now ask why

Your customers search intent is the WHY their search should lead to your site.

4.  Words are everything! 

 When we do our keyword research, we gain insight into the words your potential customers are using to find what they are looking for.  That is just one of the things we do in an SEO Audit.

5.  Your competitors.  

What are they doing?  How are they ranking for your terms?  We have a number of programs that can “spy” on your competitors.

6.  Analyzing the data.  

Analytics!  Analyzing the data is essential to the success of your keyword strategy.  What is working?  What needs to changed?

seo keyword research
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